circular economy

8 Powerful Refillable Packaging Models Reshaping Brand Strategy

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Packaura

/ May 9, 2026

Refillable packaging systems have moved from niche eco-positioning to mainstream brand strategy as L’Oréal, Unilever, Henkel, and Procter & Gamble pilot refill programs across personal care, cleaning, and beauty categories. With EPR fee schedules in the EU and U.S. punishing single-use packaging, refillables now offer

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Reusable Packaging Systems – The Future of Sustainable Design

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Packaura

/ September 23, 2025

Introduction Sustainability in packaging has evolved far beyond “reduce, reuse, recycle.” While recyclable and compostable packaging once led the conversation, the spotlight is now shifting toward reusable packaging systems. Companies are reimagining how products are delivered, consumed, and returned, paving the way for a true

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