circular economy

Refillable Packaging Systems: Models, Costs & PPWR Rules

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Packaura

/ May 9, 2026

Refillable packaging has moved from niche eco-positioning to mainstream brand strategy as L’Oréal, Unilever, Henkel, Procter & Gamble, and Estée Lauder brands like Aveda pilot refill programs across personal care, cleaning, and beauty. With EPR fee schedules in the EU and U.S. now penalizing single-use

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Reusable Packaging Systems – The Future of Sustainable Design

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Packaura

/ September 23, 2025

Introduction Sustainability in packaging has evolved far beyond “reduce, reuse, recycle.” While recyclable and compostable packaging once led the conversation, the spotlight is now shifting toward reusable packaging systems. Companies are reimagining how products are delivered, consumed, and returned, paving the way for a true

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