Packaura
/ October 15, 2026
Packaging that says “eco-friendly,” “biodegradable,” or “compostable” sounds reassuring, but these words are not interchangeable and they are not just marketing flavor — each one carries a specific legal meaning under FTC rules and, for compostable claims, specific ASTM test standards behind it. This guide
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Packaura
/ August 2, 2026
“Recyclable.” “Biodegradable.” “Eco-friendly.” These words sell packaging — and they’re also the exact words that show up in FTC complaints and class-action lawsuits when a brand can’t back them up. The federal rules governing environmental marketing claims, known as the Green Guides, haven’t changed much
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Packaura
/ July 12, 2026
A leaf icon, the word “eco-friendly,” a green color palette — none of it means anything unless the claim behind it can be proven. Regulators, retailers, and shoppers have all gotten sharper about spotting sustainability claims that don’t hold up, and brands that print unverified
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Packaura
/ July 8, 2026
Slapping a chasing-arrows symbol or the word “compostable” on a package feels harmless, but the FTC treats unsupported environmental claims as a form of deceptive advertising, enforceable under the same law that governs any other false ad. The rules live in a document called the
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