Packaura
/ September 2, 2026
Slapping a leaf icon and the words “carbon neutral” on a box used to be enough to win over eco-conscious shoppers. Not anymore. Regulators on both sides of the Atlantic are now treating unverified carbon claims as deceptive advertising, and in the EU, offset-based product
Read more
Packaura
/ August 2, 2026
“Recyclable.” “Biodegradable.” “Eco-friendly.” These words sell packaging — and they’re also the exact words that show up in FTC complaints and class-action lawsuits when a brand can’t back them up. The federal rules governing environmental marketing claims, known as the Green Guides, haven’t changed much
Read more
Packaura
/ July 20, 2026
If your packaging carries a chasing-arrows symbol or the word ‘recyclable’ and you sell into California, SB 343 changes what you’re allowed to say — and the rules just got more complicated after a federal court stepped in. This guide walks through what the law
Read more
Packaura
/ July 12, 2026
A leaf icon, the word “eco-friendly,” a green color palette — none of it means anything unless the claim behind it can be proven. Regulators, retailers, and shoppers have all gotten sharper about spotting sustainability claims that don’t hold up, and brands that print unverified
Read more
Packaura
/ July 10, 2026
“Eco-friendly,” “green,” and “sustainable” are printed on packaging catalogs so often that the words have started to mean almost nothing. Every supplier claims some version of sustainability, but far fewer can actually back it up with certifications, test data, or a credible end-of-life story for
Read more
Packaura
/ July 8, 2026
Slapping a chasing-arrows symbol or the word “compostable” on a package feels harmless, but the FTC treats unsupported environmental claims as a form of deceptive advertising, enforceable under the same law that governs any other false ad. The rules live in a document called the
Read more