Packaura
/ July 8, 2026
The EU’s Packaging and Packaging Waste Regulation (PPWR), formally Regulation (EU) 2025/40, is phasing in one of the most significant overhauls of packaging law in the bloc’s history. Reuse is one of its most operationally demanding pillars: starting in 2030, a meaningful share of transport,
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Packaura
/ June 22, 2026
Brands everywhere are committing to recycled-content packaging, but specifying PCR correctly is harder than it looks. Post-consumer recycled (PCR) material is not the same thing as “recycled content” in the broadest sense, and regulators, retailers, and increasingly savvy consumers are starting to notice the difference.
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Packaura
/ May 9, 2026
Refillable packaging has moved from niche eco-positioning to mainstream brand strategy as L’Oréal, Unilever, Henkel, Procter & Gamble, and Estée Lauder brands like Aveda pilot refill programs across personal care, cleaning, and beauty. With EPR fee schedules in the EU and U.S. now penalizing single-use
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Packaura
/ April 27, 2026
Packaging news April 2026 is shaping up as one of the most consequential weeks of the year for compliance teams, M&A watchers, and sustainability leads. From a Virginia Tech bioplastic breakthrough that finally makes compostable films industrial-speed-friendly, to three U.S. states converging on a May
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Packaura
/ April 20, 2026
Packaging news April 2026 is defined by hard deadlines and consolidation: CD&R closed its $10.3B take-private of Sealed Air on April 9, ProAmpac finalized its TC Transcontinental flexible packaging pickup, an EPR reporting deadline looms on May 31, and the EU’s Packaging and Packaging Waste
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