PPWR

EU Digital Product Passport for Packaging: 2027 Prep Guide

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Packaura

/ July 12, 2026

If you sell packaged goods into the EU, you’ve probably run into breathless warnings about a “2027 Digital Product Passport mandate for packaging” and wondered whether you’re already behind. The good news: the real legal picture is more specific — and more manageable — than

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EU PPWR Reusable Packaging Requirements: What to Do by 2030

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Packaura

/ July 8, 2026

The EU’s Packaging and Packaging Waste Regulation (PPWR), formally Regulation (EU) 2025/40, is phasing in one of the most significant overhauls of packaging law in the bloc’s history. Reuse is one of its most operationally demanding pillars: starting in 2030, a meaningful share of transport,

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PCR Packaging Supplier Guide: Rules, Content & Vetting

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Packaura

/ June 22, 2026

Brands everywhere are committing to recycled-content packaging, but specifying PCR correctly — and finding a PCR packaging supplier who can actually document their claims — is harder than it looks. Post-consumer recycled (PCR) material is not the same thing as “recycled content” in the broadest

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IP Buys Norpac for $360M: 2026 Packaging Industry News

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Packaura

/ June 21, 2026

Packaging industry news this week is headlined by International Paper’s $360 million acquisition of North Pacific Paper Company (Norpac), a second wave of containerboard price hikes now biting buyers across the board, several state packaging laws entering enforcement, and Canovation and CANPACK formalizing their resealable

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Refillable Packaging Systems: Models, Costs & PPWR Rules

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Packaura

/ May 9, 2026

Refillable packaging has moved from niche eco-positioning to mainstream brand strategy as L’Oréal, Unilever, Henkel, Procter & Gamble, and Estée Lauder brands like Aveda pilot refill programs across personal care, cleaning, and beauty. With EPR fee schedules in the EU and U.S. now penalizing single-use

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