Packaura
/ September 2, 2026
Slapping a leaf icon and the words “carbon neutral” on a box used to be enough to win over eco-conscious shoppers. Not anymore. Regulators on both sides of the Atlantic are now treating unverified carbon claims as deceptive advertising, and in the EU, offset-based product
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Packaura
/ August 29, 2026
If you’re choosing packaging for an ecommerce brand, the kraft-vs-poly debate isn’t as simple as “paper good, plastic bad.” Each material has a different environmental profile depending on how it’s made, how it’s disposed of, and what you’re actually shipping. This guide walks through how
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Packaura
/ August 26, 2026
If your packaging is labeled compostable in the U.S., regulators, retailers, and buyers increasingly expect proof, not just a marketing claim. ASTM D6400 is the technical standard behind that proof, and third-party certification, most commonly through the Biodegradable Products Institute (BPI), is how you demonstrate
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Packaura
/ August 23, 2026
“Compostable” is one of the most abused words on a package, and it’s also one of the most legally risky ones to get wrong. Several states now require third-party certification before you can even print the word on a box, and buyers are getting sharper
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Packaura
/ August 23, 2026
If you ship physical products, the void-fill material you choose affects three things at once: whether items arrive intact, how much you spend per box, and how your brand looks to a customer who just opened it. Paper cushioning and foam inserts sit at opposite
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Packaura
/ August 22, 2026
The closure on a folding carton is easy to treat as an afterthought, but it quietly decides three things: how much the box costs per unit, how well it protects what’s inside, and what impression a customer forms in the first three seconds of opening
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Packaura
/ August 19, 2026
Swapping plastic clamshells and shrink film for compostable bags, boxes, and wraps is one of the fastest ways a bakery can cut its environmental footprint and back up its “sustainable” branding with something customers can actually see and feel. But not all packaging labeled “eco-friendly”
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Packaura
/ August 17, 2026
If you’re formulating or sourcing packaging for a skincare serum, the glass-versus-recycled-plastic decision comes up early, and the honest answer is that neither material is automatically the “sustainable” choice. Each comes with real trade-offs in recyclability, shipping footprint, cost, and how well it protects the
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Packaura
/ August 16, 2026
Maine made history in 2021 as the first U.S. state to pass an extended producer responsibility (EPR) law for packaging. But headlines about Oregon’s and Colorado’s programs going live have left a lot of brands assuming Maine’s is right behind them — it isn’t. Implementation
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Packaura
/ August 16, 2026
If you package sandwiches, fried food, baked goods, or anything with sauce, the coating on your wrap paper matters as much as the print on it. Wax and polyethylene (PE) are the two most common coatings used to keep grease and moisture from soaking through
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Packaura
/ August 12, 2026
A subscription box only gets one chance a month to remind a customer why they signed up. The product inside matters, but the moment of opening the box is where retention is won or lost — it’s the closest thing a mail-order brand has to
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Packaura
/ August 9, 2026
Cannabis brands trying to cut plastic out of their packaging run into a hard wall fast: every unit-of-sale container still has to pass federal and state child-resistant (CR) testing, and most CR mechanisms were engineered around the flex and strength of plastic. That doesn’t mean
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Packaura
/ August 8, 2026
Every few months another headline announces a wine or spirits brand “going sustainable” with a new bottle, and it’s genuinely hard to tell which of these are real commercial rollouts versus one-off marketing trials. Some materials are already on shelves at major retailers; others are
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Packaura
/ August 7, 2026
Compostable coffee bags sound like an easy sustainability win: swap your current stand-up pouch for a plant-based one and let customers compost it instead of tossing it. In practice, the switch involves real tradeoffs in barrier performance, shelf life, certification fine print, and what actually
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Packaura
/ August 4, 2026
Sustainable packaging sounds like something only well-funded brands can afford — custom molds, certified boards, glossy compostable mailers. But most of the actual cost in “eco” packaging comes from custom printing and low-volume premiums, not the sustainable materials themselves. Once you separate those two things,
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Packaura
/ August 4, 2026
If you ship boxes for a living, the tape you reach for says a lot about how sustainable your packaging really is. Plastic packing tape (usually BOPP) is cheap and familiar, but it turns every box into a recycling headache. Water-activated tape (WAT), also called
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Packaura
/ August 3, 2026
If you ship or store fragile items, you’ve probably faced this choice at the packing table: reach for the plastic bubble wrap roll, or use the honeycomb kraft paper that’s been showing up in more warehouses lately. Both exist to do one job — stop
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Packaura
/ August 3, 2026
“Degradable,” “biodegradable,” “oxo-degradable,” and “compostable” get thrown around on packaging labels as if they’re interchangeable. They aren’t, and mixing them up can get a brand accused of greenwashing, land packaging in the wrong waste stream, or run afoul of regulations that have already banned one
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Packaura
/ August 2, 2026
“Recyclable.” “Biodegradable.” “Eco-friendly.” These words sell packaging — and they’re also the exact words that show up in FTC complaints and class-action lawsuits when a brand can’t back them up. The federal rules governing environmental marketing claims, known as the Green Guides, haven’t changed much
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Packaura
/ August 2, 2026
Walk down the shelf-stable aisle and you’ll see milk, broth, and juice sitting unrefrigerated next to canned goods, often in a carton that looks like plain paper. That’s aseptic packaging at work — a combination of layered materials and a sterile filling process that keeps
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