Packaura
/ July 12, 2026
If you sell packaged goods into the EU, you’ve probably run into breathless warnings about a “2027 Digital Product Passport mandate for packaging” and wondered whether you’re already behind. The good news: the real legal picture is more specific — and more manageable — than
Read more
Packaura
/ July 12, 2026
Picking a packaging material is one of the first decisions a skincare or cosmetics brand has to make, and it’s easy to get stuck comparing glass, plastic, and aluminum on looks alone. Each material behaves differently once it’s holding a real formula on a real
Read more
Packaura
/ July 12, 2026
The protective materials inside your shipping boxes are a small detail with an outsized environmental footprint. Bubble wrap has been the default for decades — familiar, effective, and cheap. But as consumer expectations shift and packaging regulations tighten, more e-commerce brands are asking whether paper
Read more
Packaura
/ July 12, 2026
A packaging redesign can look flawless on screen and still bleed money once it hits the production floor. Extra folds, an oversized box, a fourth ink color, or a glue tab in the wrong spot don’t show up as line items on a mood board
Read more
Packaura
/ July 12, 2026
A leaf icon, the word “eco-friendly,” a green color palette — none of it means anything unless the claim behind it can be proven. Regulators, retailers, and shoppers have all gotten sharper about spotting sustainability claims that don’t hold up, and brands that print unverified
Read more
Packaura
/ July 12, 2026
Choosing between rigid and flexible packaging is one of the first decisions a brand makes when bringing a product to market, and it shapes everything downstream: unit cost, shipping weight, shelf presence, and how sustainable your packaging actually is once you factor in materials and
Read more
Packaura
/ July 12, 2026
Picking a packaging material feels like it should be simple until you start requesting quotes and realize every option trades off cost, shelf appeal, barrier performance, and sustainability differently. A material that looks great on a jam jar can fail completely on a bag of
Read more
Packaura
/ July 12, 2026
If you’ve ever flipped a shipping box over and squinted at the small stamped circle on the bottom, you’ve seen a Box Maker’s Certificate — and it probably listed either an ECT number or a Mullen (burst) rating. The two numbers look similar but measure
Read more
Packaura
/ July 11, 2026
Flip over a “compostable” coffee bag or mailer and you’ll likely see one of two logos: a green BPI mark or a leaf-shaped OK Compost seal. They look like they mean the same thing, but they’re issued by different organizations, tested against different standards, and
Read more
Packaura
/ July 11, 2026
The finish on your packaging is one of the first things a customer feels before they ever read the label. Whether you’re weighing glossy packaging against a matte finish for a retail box, a cosmetics line, or a pizza box headed out for delivery, that
Read more
Packaura
/ July 11, 2026
Sourcing packaging for frozen food means solving two problems at once: the material has to survive sub-zero storage without cracking, fogging, or letting in oxygen, and it has to satisfy two very different regulatory systems if you sell in both the US and the EU.
Read more
Packaura
/ July 11, 2026
Every growing brand hits the same fork in the road: keep filling, labeling, and boxing product in-house, or hand it off to a contract packager (co-packer) who does it for you. The pitch for each side sounds convincing on its own, which is exactly why
Read more
Packaura
/ July 10, 2026
Foil stamping is one of the fastest ways to make a box, label, or carton look expensive without redesigning the whole thing. A logo or border in metallic gold, silver, or a light-shifting holographic finish catches the eye under store lighting in a way flat
Read more
Packaura
/ July 10, 2026
Picking a container for a new beverage line isn’t just a design decision — it locks in your cost structure, shelf life, distribution options, and how the product feels in a shopper’s hand before they’ve read a single ingredient. Aluminum cans, glass bottles, and PET
Read more
Packaura
/ July 10, 2026
“Eco-friendly,” “green,” and “sustainable” are printed on packaging catalogs so often that the words have started to mean almost nothing. Every supplier claims some version of sustainability, but far fewer can actually back it up with certifications, test data, or a credible end-of-life story for
Read more
Packaura
/ July 9, 2026
If you make or convert packaging for terminally sterilized medical devices, ISO 11607 isn’t optional reading — it’s the standard FDA and EU regulators point to when they ask how you know your pouches, trays, or wraps keep a device sterile until the moment it’s
Read more
Packaura
/ July 9, 2026
If your last few packaging invoices came in higher than quoted, you’re not imagining it. A stack of tariffs on imported metals, plastics, and finished packaging goods has been layering on top of already-volatile freight and material costs, and suppliers are passing the difference straight
Read more
Packaura
/ July 8, 2026
The EU’s Packaging and Packaging Waste Regulation (PPWR), formally Regulation (EU) 2025/40, is phasing in one of the most significant overhauls of packaging law in the bloc’s history. Reuse is one of its most operationally demanding pillars: starting in 2030, a meaningful share of transport,
Read more
Packaura
/ July 8, 2026
Changing packaging suppliers is one of those decisions that feels riskier than it actually is — until it’s done badly. A rushed switch can mean mismatched bottle necks, blown lead times, or a compliance document that never shows up. Done deliberately, though, a supplier change
Read more
Packaura
/ July 8, 2026
Slapping a chasing-arrows symbol or the word “compostable” on a package feels harmless, but the FTC treats unsupported environmental claims as a form of deceptive advertising, enforceable under the same law that governs any other false ad. The rules live in a document called the
Read more